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Discover IQOS.


IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.

IQOS offers real satisfaction without smoke and cigarette smoke smell getting in the way, so you can enjoy more of these moments.

Whether you’re an adult smoker taking your first steps away from continued smoking, or you’ve already made the switch, IQOS will help you embrace pleasure in your routine. Make the most of your favorite moments and savour new tastes.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 70day heated tobacco consumption.

We’re on this journey

We choose better together.

Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction without fire or ash.

“I’m getting even closer to friends, with no cigarette smoke between us.”



Science meets dedication.

More than 400 scientists are working on state-of-the-art heated tobacco systems and vaping devices for adult smokers to provide them with a better choice than continued smoking.

Simple ways to switch.

Heated tobacco

True taste of real tobacco. Heat-not-burn technology.

We IQOS because...

Discover why milions of adult smokers around the world use IQOS*.

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This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

E producto aki no ta liber di riesgo y ta contene nicotina, cu ta adictivo. Solamente pa usuario adulto.

Dit product is niet risicovrij en bevat nicotine, wat verslavend is. Alleen voor gebruik door volwassenen.