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IQOS - Heated tobacco

Real alternatives. Real satisfaction.

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of tobacco enjoyment.

Important information: IQOS is not risk-free.It provides nicotine, which is addictive.

*Source based on the totality of evidence available for IQOS in comparison with continuing to smoke.

We IQOS because...

Discover why milions of adult smokers around the world use IQOS*.

Our heating technology

Explore the science and technology behind our range of IQOS heat-not-burn devices.


IQOS HEATCONTROL™ bladed heating system


Get ready for an enhanced tobacco experience

Get ready for an enhanced tobacco experience

More TEREA flavours to explore

Do not use IQOS ILUMA and TEREA sticks with previous IQOS generations, as this may cause damage to your device. TEREA sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion. Visit Important information.

Simple ways to switch


Try at store


Take a guided trial with an expert online or at home with our lending service.

Try at store

Find the closest store near you to have a personalized guided trial.

More to discover

with myIQOS.

Care you can count on, privileges to inspire you.

More Services and

Privileges to discover

Care you can count on, privileges to inspire you

Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.

Loyalty rewards

Earn points for member offers, device upgrades and exciting benefits.

Peace of mind

Accidental damage cover, rapid replacement and international assistance.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

E producto aki no ta liber di riesgo y ta contene nicotina, cu ta adictivo. Solamente pa usuario adulto.

Dit product is niet risicovrij en bevat nicotine, wat verslavend is. Alleen voor gebruik door volwassenen.